If your brand or business is not on social media you are missing out on exponential growth and all the monetization that comes with it.

In the past, a business had to pay enormous amounts of money to run an ad on TV. You also needed a camera crew and someone who can edit the footage that you recorded. If you wanted to showcase pictures of your business in a newspaper or magazine, you had to also go through an agency to place your ad then wait weeks for it to launch and wait a few more weeks after it launched to see the results. There was no tweaking or changing a title or call to action once it was published.

Today, we have all the power of media in the palm of our hands. But how do we get started? And yes, it sounds like a daunting task because it is. Trust me when I say that it was scary for me the first time. I started posting my first business social media posts on my personal accounts.

This meant that family and friends were going to be the first to see them and that is what frightened me the most. But I did it anyway. As a real estate agent, I posted my first video about a newly built home. And to my surprise, most of the followers I had at the time had forgotten that I was a real estate agent or never knew because I never told them.

I was able to help a few of my friends buy a home and all from a single social media post on my personal account. I was amazed of the power of posting on social media. It helps share your message of who you are, what you do, who you do it for, and how you can help them.

In order to keep track of analytics and stats, I created a business account. This also allows me to create a paid ad to extend the view beyond my friends and family. Even though the goal is to generate site traffic and leads organically (number of site visitors that come from unpaid search engine results, as opposed to paid results), buying ads can quickly get your message out to hundred or thousands of people in a moments time (depending of how much you spend).

​Here are a few tips to get your started:

If you are looking for ideas on what to post on Instagram or any platform, check out the blog on How to Leverage AI to Supercharge Your Business Growth.

​Below is a table that you can use as a guide for various platforms.

The hardest part is to get the first one done. It’ll probably be horrible but you’ll get better. And remember, posting at least once a week is already above those who don’t post at all. As a new social media creator, one of your primary goals will be to grow your following in order to bring awareness of your brand, business, or your message. In exchange, you will help the world, make money and expand your opportunities. Happy posting!

Sources: Adobe Express. The Importance of Consistent Posting of Social Media Creators. 2023. (www.adobe.com/express/learn/blog/consistent-posting-creators)